Spaghetti Marketing

I have always been of the “throw it at the wall and see what sticks” approach to marketing.  Mostly because a lot of the options open to me as an indie author don’t come with data attached.  I can’t figure out who bought my last book and what attracted them to it because all Amazon shows me is numbers in a chart and lines on a graph.  I don’t know if a blog post or ad or bookmark I passed out influenced the buying decisions because I can’t ask “how did you hear about us?” as they checkout like I do at my day job.  I cannot analyze the data – so I work blindly and disregard it.  This is probably not the best strategy but at the moment, it’s the strategy I got (until I read the 10 indie marketing books I bought and find another one).

So, I have decided to try and do a free promotion to get some book reviews.  Of course, a lot of the websites that are willing to promote free books for free also require book reviews, of which I have none.  This is where the spaghetti starts to get flung.  I submitted my books to a handful of free books sites with no idea if any of them will promote it since I didn’t pay for any guaranteed spots since I don’t like the idea of paying to give something away.  And since I won’t know what works or not.  (I’d pay for data though – I’d pay a lot for data.)

Pucker Up – available for free download on December 18-20, 2015.  Get it while it’s hot.

Santa, Back Up Off My Thanks

It is the week of Thanksgiving and you know what that means . . . .

My roommate is signing Christmas music.

Christmas decorations are popping up at my office building.

Pictures of Santa and snowmen are appearing all over my social media accounts.

. . . Does anyone else see anything wrong with this picture?

Thanksgiving is my absolute favorite holiday and each year I get more and more upset that the big guy in the red suit and crass commercialism is overrunning my favorite day.  I’m surprised the media remembers that there is such a holiday as Thanksgiving since all they seem to be able to talk about is Black Friday.  Let’s obscure the day of appreciation for one of overindulgence and excessive spending!  Gooooo Deals!

I guess the meaning of Thanksgiving doesn’t really fit into an easy box.  There’s no overarching religious meaning.  There’s no presents.  There’s no mascot that you can trot out to spew soundbites.

Thanksgiving is about coming together.  At a time when our world is seeing bigger divides, spurned by terror and racism and fear, it would help us to remember the meaning behind it.  Of the Pilgrims and the Indians coming together in communion and friendship to share a feast together.  Of looking beyond what’s different to what’s the same.  To appreciating the things in life we can have in abundance – health, hope, happiness.

To me, Thanksgiving is about warm smiles surrounding a warm meal, food with family and friends, togetherness along with the turkey.  Oh, and pumpkin pie – I Love pumpkin pie.  But it’s not about running through stores to buy things I don’t need, making people work on a national holiday.  It’s not about waiting in line to be the first into Walmart at midnight.  If this is what your holiday is about, okay – but I hope you take a moment to realize everything you have to be thankful for.

Things I am thankful for:

  • That Thanksgiving dinner is (mostly) gluten free
  • That I have a roof over my head and a warm bed
  • That I get to see my family and nephews
  • That my brother does the best impersonation of a turkey ever (seriously, he once did it in front of a turkey and they almost brawled)
  • That there is always extra space at the table for whoever needs a seat
  • That I have a job and a car to get me there
  • That I have never know the pain of being hungry or cold
  • That people love me, and I know it
  • That I have a passion and the audacity to pursue it
  • That the world can once again be a warm and forgiving place, if we all remember what it means to be human
  • That I am alive

So, when you see the man with the Ho Ho Ho’s this week, politely smile at him if you must but remind him, he has a few more days to wait before we’ll pay attention to him.  It’s Turkey time.

Oh, and for your enjoyment, my brother’s Turkey impression.  Happy Thanksgiving. 🙂

It happened – I survived.

Let’s admit to some fear.

I just released my third book, Pucker Up.  This book was a challenge for me for so many reasons.

  • It’s about a couple that meet again after ten years apart – I’ve never written something with so much history before.
  • My main female character, Faith West, is a songwriter so I had to write song lyrics. For multiple songs.  Writing song lyrics is hard.
  • The main couple from RomCon, Madison Duncan and Trevor Clark, come to visit. I wanted them there but I didn’t want them to steal the show (I don’t think they did but the teenagers *may* have – oops).
  • You know what’s harder than writing song lyrics? Writing a concert where people SING them.  And not just one person, a whole girl group (think the Spice Girls) with choreography and banter.  How do you keep a concert interesting when no one can hear the singing . . . ?

But the biggest challenge had nothing to do with the words on the page.  I eventually managed all of those things and in an interesting way if I do say so myself.  The biggest part was living up to the past.

A little over a year ago I released Royally Screwed.  A lot of people read it and a lot of people reviewed it – and to this day I still have no idea how that happened.  I have a few theories – my title kicked ass, my cover was cool, the royal romance genre is much more in demand than I realized – but when you’re an indie author without access to focus groups, research, or even just stats that Amazon doesn’t share, theories is all you ever have.

I was so worried that Pucker Up would be released and no one would buy it; so much so that some days I couldn’t write at all.  Book sales should be a blessing not a curse, I’d think as I cursed them.  As an author, especially an indie one, control is what I crave.  I want to have the authority to make decisions and I want to have the evidence to make good ones.  Yet I became so worried I didn’t make any at all.

Pucker Up was released on October 29th with very little fanfare because that’s what I’d done last time.  And all of my fears about no one buying it came true.

You want to know why?  Because I was so worried that no one would buy it, I barely tried to promote it.  What if the writing wasn’t as good as the last one?  What if it actually sucks (it doesn’t, I promise).  What if  . . . what if . . . what if I don’t actually know what I’m doing?!

. . . Ah, there it is.  The truth.  I have no freaking clue what I’m doing.

I’m fumbling alone like I know but I don’t have any of the answers.

Guess what?  Not having the answers is okay.  At least it is now, only three years and three books in; I’m allowed to not have all the answers.  I’m pretty sure half the time I’m not even asking the right questions.  I need to stop comparing my novice marketing skills to those over there in the advanced class; especially not to those professionals over in the publishing houses.

I am doing things wrong.  Most of the time I’m not even sitting at the right table.

So I bought some books (okay, so I bought A LOT of books) that are sitting on my nightstand waiting to be read.  And I’m reading blogs and forums with advice on how to do this.  And I’m weighing the pros and cons of hiring someone to do this that’s better at it than me.  And I’m writing so the next book can have a better start than this one did.

The only way I lose is if I quit.

And hey, people are still reading Royally Screwed and reviewing it a year later.  That has to count for something.

Weird Dreams

I have weird dreams.

That’s probably something a lot of people can say.

Oh look, there’s Big Bird.  How did I get to work with flippers?  Yes, I would like a salad made out of candy canes.

Those aren’t the kind of weird dreams I mean.   I dream fantasy plots that come out of nowhere.  Mash-up episodes of television shows that don’t really belong together (Veronica Mars and The Nanny – bring it on).  Epic fight scenes over dropped peanut butter sandwiches.

This happens to me most often when I’m not writing when I’m awake – I’m sick, I’m busy, I’m uninspired.  I think it’s my brain’s way of saying “Hey You, Get Back Into Gear. “  It’s like a work assignment.  Didn’t think the muse was calling – let’s try that again, shall we?

Last night was one of those dreams  . . .

A pirate ship.  A leggy redhead who tells everyone she’s a mermaid, and thinks wearing a pair of scandalous short shorts is the way to prove it.  A mysterious man who follows her around, demanding she stop telling people she’s a creature of the sea.  And a swashbuckling sword fight when he breaks into her hotel room.

Proposed Title: Bootleg

One Year Later

I remember exactly where I was a year ago. Feeling a little sad, staying late at work just in case someone needed something. What could make me feel better, I thought. Well, why don’t I publish a book?

Royally Screwed had been sitting on my computer, finished, for at least 3 months. I just hadn’t had the nerve to put it out there.  All it needed was twenty minutes of formatting and it could be out there for the world to see.  What else did I have to do.

And now, one year later, I’ve sold over 4000 copies. Over 30 reviews on Amazon and Goodreads. Readers saying they liked the sarcasm and witty banter and strong characters.

Praise and pride turned into productivity.  I’ve finished another book (Pucker Up – hopefully released sometime this month) and felt inspired to pick up a few other unfinished manuscripts littering my hard drive.  I’ve felt inspired again – about my ability, my ideas, my words.  I’ve felt support from people I know and people I’ve never even met.  And accomplished so much more than I ever even thought possible.

I like to joke that my dream job is sitting in pajamas all day writing books. Maybe its not so funny anymore. Maybe it’s something that I can actually reach one day.  Watching my royalties slowly add up makes me think it could be possible and long as I keep taking risks and writing words and soldiering on.

One year later I sit here editing Pucker Up, working on the cover design, and realizing that dreams really can come true.

Prologue?

You always hear (well, I always hear) that one should avoid the prologue like one avoids the plague.  They are lazy, they are info dumps, they basically have no purpose – just start the story at Chapter 1 people.  This is, usually, the way that conversation goes.

So I was quite surprised when one of the best suggestions on the developmental edit of Pucker Up was Add A Prologue.  Do people still DO that? I wondered.

They do, it seems.  And this was a load off of my mind.  I’d tossed aside the idea of a prologue early on even though it would have been helpful.  This novel is about two people finding each other again, revisiting an old relationship from a decade ago.  Providing insight or intrigue to grab the reader right off the bat would help.  What I came up with works perfectly as a prologue because it sets up a huge premise of the novel eight years before the rest of it even takes place.  You don’t quite know what’s going on but you know it’s all important.

And since I was so happy to have written one, I’ve decided to share it.  Just like the lyrics of Pucker Up, here’s a Valerie Seimas Sneak Peak.

Prologue – Eight Years Ago

Dustin slowed at the top of the stairs, staring at the open door in trepidation.  He was not equipped to deal with this – what twenty-three year old guy was?  Another clap of thunder sounded and he heard the floor creak as someone moved across it.  He squared his shoulders, summoned all of his courage, and pushed the door wide open.

Two small faces with wide eyes stared back at him, framed by two sets of pigtails, one blonde, one brown.  Lightening slashed across the sky and the girls squeaked and hugged each other closer.

“It’s okay,” Dustin said.  He tried to smile reassuringly but his face wouldn’t go, settling into a grimace they frowned at.  “It’s just a storm.  Nothing to worry about.”

“It’s louder than at home,” Harmony said, her bottom lip quivering.

“She means the old apartment,” Melody clarified, her eyes looking at the floor.

“I know,” he whispered, not sure if they even heard.  This was new for them, for him, for Peter downstairs.

“Will you tell us a story?” Harmony asked, earnestness shining out of her nine year old face.

“A story?”

“Mom always told us a story when we couldn’t sleep.”

“He doesn’t know any stories,” Melody admonished, trying to radiate authority.

“Peter – I mean Dad – he knows some good stories.  Can you get him?”

“I know stories,” Dustin gulped.  He knew stories – couldn’t think of any remotely appropriate to tell little girls but he knew there had to be one.  Hell, if Peter could do it, he could definitely do it.  He was the smarter twin anyway.

“Really?”  Harmony’s face brightened into a wide grin and his heart was lost.  How could he take away her simple joy?

“Really?”  Melody’s reply was much more disbelieving.  She lifted her eyes and he saw the need behind her skepticism, trying to be brave.

“Yes, really.”  He sat in the chair across the room and turned to his attentive audience.  “So there’s this ninja –”

“No,” Harmony said with a shake of her head.

“Zombie?”

“Nuh-uh.”

“Army Ranger?”

“Nope.”

“Football Player?”

“As if.”

“You, my dear, are hugely opinionated,” Dustin grumbled as he smiled on the inside.

“Yep!”  Her eyes sparkled with impish glee.  Him and Peter were going to be in so much trouble.

“So what, you only like sparkly girl stuff?”

“A story about zombies is not going to help us get to sleep,” Melody said with an eye roll. “We want to have sweet dreams.”

“Tell us something with a happy ending,” Harmony demanded.  Shit, what did he know about happy endings?  His mind flittered to another night, another storm, watching the love of his life leave.  They’d been so close, just a breath away.

“Okay,” he said, clearing his throat.  “Once upon a time –”

“What’s this story called?”  Harmony asked, sitting up in bed.

“You need a title now?”

“Yep,” she said, hugging her stuffed rabbit closer.  “All the real bedtime stories have titles.  This is a real bedtime story, right?”

A title popped up, from where he didn’t know, but he couldn’t tell them.  Pucker Up wasn’t at all an appropriate name for a children’s story.  It wouldn’t make much sense to them; not knowing the heroine sang that song, one of the Attitunes girls.  How he used to whisper those words to her meaning so many different things – I need you, I miss you, I love you.  How just thinking them had him wanting the taste of her on his lips.  Two years wasn’t long enough to quiet his yearning.

“A title,” he murmured, “a title . . . . okay this story is called . . .  Ally and the Truly Remarkable Happily Ever After.”  He couldn’t tell them her real name.

“That’s definitely gonna have a happy ending,” Harmony whispered to her sister with a grin.

“Sounds like it,” she responded, her head cocked to the side as she contemplated Dustin.

“Absolutely,” he whispered back.  He hadn’t gotten his happy ending in real life but he’d find one in fiction – one that would bring some smiles back to the little girls’ faces even for just a moment.  So they could keep believing that things turned out for the best, even in the face of so much proof to the contrary.

“Once upon a time,” he began again, “a long time ago, a girl with curly red hair decided she was going to take a vacation . . .”

Pucker Up Lyrics

So, I just finished the first draft of my third romantic comedy and it’s off to the editor as I type.  I’d like to say that writing gets easier but that would be a pretty big lie.  If anything it gets harder, trying to make sure that you don’t fall into the same tropes, phrases, and actions of the previous books.  The only thing easier is that I know I can finish – I’ve crossed that finish line before.

This book – Pucker Up – was difficult for me because it’s about two lovers that had a falling out and are coming back to each other ten years later.  Never having a lost love I reconnected with, I kept worrying on if I was writing it all wrong.  The other difficult part is the main character is a secret songwriter.  Which means now I am too!

The most important song of the whole book is Pucker Up!  It’s a riff on a 90s girl group song – if you could picture the Spice Girls singing it, I’ve succeeded.  So I decided to share it with you.  The famous song of Attitunes, the quintessential California girl group – Pucker UP!

He thinks he might be the one, ole Prince Charming
Well I’ve got to say, that’s pretty alarming
Since he’s never met a set of legs he didn’t like
And his car is out cruising all hours of the night

Chorus:

Pucker Up!
–          Step on up, right here, right to the plate
Pucker Up!
–          Time’s a wastin’ and it’s getting kinda late
Pucker Up!
–          Come on, faster, there’s no time to waste
Puh-Puh-Puh-Puh-Puh-Puh-Pucker Up!

 

I believe in transformation, oh don’t get me wrong
Nothing ever stays the same and change is rolling strong
But thinking you’re a 180 leaves lots of room for doubt
Cause I’ve heard all the excuses and my foot is halfway out

Chorus

You’ve got to kiss a lot of frogs before you find the Prince
There’s lots of way this story goes but that fact always is
So come on baby if you want to take me for a spin
We gotta know how this tale rolls, you gonna be all in?

Chorus

Pucker Up!
–          Let’s get that heart rate on the rise
Pucker Up!
–          Might be time to try you on for size
Pucker Up!
–          Eyes front, don’t forget to keep your eyes on the prize
Puh-Puh-Puh-Puh-Puh-Puh-Pucker Up!
Puh-Puh-Puh-Puh-Puh-Puh-Pucker Up!
Puh-Puh-Puh-Puh-Puh-Puh-Pucker Up!

 

Purple Hair

I went to the hairdresser today and I walked out of there feeling bad ass.  I got my hair darkened and purple streaks put in (not the teenage rebellion purple, grown-up I have to work in a conservative office purple).  I don’t go to these places because I have a righteous indignation against my natural hair color or inability to use a hair dryer (okay, that last one might be closer to the truth than I’d care to admit).

I go because walking out of there makes me feel like a confident woman who can conquer the world.  Look at me go take Target by storm!  Watch the compliments roll in!  Pay attention to my badassery as I live my life!  It’s kind of like editing – hair dye helps me realize the awesomeness of me.

As I sit here finishing up the last few chapters of my novel and preparing to send the words off for editing, I’m like a mother watching her baby get on the school bus for the first time.  Will they be liked?  Will they be ridiculed?  Have I prepared them well enough for this big step?  What shape am I going to find them in later?

But editing isn’t the adversary.  We aren’t sparring with an enemy when we get critiques back, simply (hopefully) impartial advice.  They only want to help us shine.  Help the words and characters convey their own confident badassery.  That’s always the goal – to help the words go out into the world and speak for themselves.  When it’s all over, we can’t speak for them.

And maybe they might trim your ends, untangle your modifiers, straighten out your verbs.  Shampoo away the extraneous characters and condition those plot holes.  Take some scissors to that purple prose.  You may worry about it and disagree over it (you should have heard what my mother said when I told her my hair was now partially purple – even though it’s her favorite color, hair is not where it belongs).  But just remember, a trip to the stylist is not a judgement on you.

Sometimes professionals can help us be strong, teach us how to be confident.

In books, as in life, some people just demand purple hair.

First the Worst . . .

This is my first blog post.  That is probably not a big revelation.  It’s quite clear from all the blank space that there’s nowhere to go but up.

I have been staring at this blank space a lot lately.  What do I want to say?  First impressions are important, right?  That’s what people tell me as I set up dating profiles and have meetings at work – best foot forward and all that.  So what do I say here that will do everything I want it to do – inspire, entertain, inform, engage?  (This is about the time when I decide this is too daunting and go have a snack.)

But in the grand scheme of things, this first step isn’t really as important as we make it out to be.  I can’t remember my first day of work, only the first moment I felt like I was doing a good job.  Not the first meal I ever ate, only the first time it was exceptional.  Can’t remember the first words I ever wrote, only the first ones I wrote that were exquisite.

So firsts are important, but only as you’re approaching them.  When they’re behind you in the rearview mirror, they aren’t nearly as nerve-wracking.  Because first steps done right aren’t the only steps, just the beginning of a bigger journey.   If I reach all the goals I set out for myself, my first blog post will be a tiny drop of water in a sea of swirling words – something you won’t have any need or want to untangle from the beautiful mess it’s making.  As long as I keep writing.2015-03-16 16.03.47

So, who am I?  I’m Valerie – the girl that writes romantic comedies because life should always have laughter.  That used to have a blog called Pancakes and Prose but then pancakes broke up with her and prose got a little lost along the way.  That has really crazy dreams if she doesn’t have a creative outlet.  That loves to write because it gives her control over her reality.  And that one day hopes to inspire . . . everyone.

Jeans Can Do That To You (or How I Changed My Own Mind)

IMG_9397It all started with a pair of jeans.

I am a firm believer in the power of a good pair of jeans.  The whole reason we have a jeans day at my office is because I campaigned for it – wearing jeans (and my cowboy boots of course) makes me feel comfortable and empowered.  I am more productive and do a better job when I feel this way, when I don’t have to wear dress slacks and high heels.  A great pair of jeans is transformative, transcendent.   And this pair of jeans . . . sucked.

I bought them out of necessity – my old pair of jeans had sprung a leak (another that sucked but in a completely different way) – because I was not going to miss another day at work without the cowboy luxury.  But the store where I bought jeans for big girls had decided that their extraordinary way of sizing jeans for the way women are actually built was too blasé.  So they went back to pretending that girls that have junk in the trunk are built just like twiggy models but with evenly spaced padding.  I walked out in a panic – literally none of the jeans there fit.

I ended up at another store and found success – but only the kind of success that exists in dressing rooms after you’ve been shopping for hours (and HATE shopping) and it falls into the “good enough to leave and go get some water, Damn it’s hot today” category.  Standing still in front of a mirror – they’ll do.  Wearing them out of the house – recipe for a disaster of reality that all fantasy clothes generally fail.  I felt like a girl without a country (seriously, THIS is how much I love a good pair of jeans – crazy, right?).

In the midst of my denim inspired crisis my friend sent me a link to a blog – The Militant Baker.  I was sitting in a drive-thru, feeling sorry for myself, thinking “yeah, just what I need – a Baking Blog” but figured I’d check it out anyway.  At least the pictures would be pretty even if I couldn’t eat anything on there.  Never have I been so wrong in my life.  Because the Militant Baker is not about macaroons (though they have that too) but is instead about loving yourself – ALL of yourself – no matter what others (clothing companies, misinformed internet trolls, the voices inside your head) tell you.

So after spending hours reading the posts (and deciding that I wanted to be the published author version of Jes, which may just be both the truest and most unrealistic thing I’ve ever wanted), reading the comments, and following tangents to tons of blogs/sites that she links to – I sat down and thought about everything that I had read.  Really thought about it.  And what I came up with kind of shocked me.

I don’t have any memories of being “small” – in fact, the last time someone actually called me that might have been the day I came out premature eleven minutes ahead of my brother.  I was the Peanut, he was the Pumpkin.  I joke with my mother that she never should have fed my brother twice and missed me when we were babies – it’s all her fault really.  My whole family – literally almost my Whole family – have been big people.  And the whole entire time it’s also been a huge source of shame.

But I never understood that.  When I think about my childhood I don’t remember bullies or people picking on me because of it (maybe they did and I just blocked it out) – I remember a girl who was more or less fearless.  I stood up for my friend who was being ostracized for no reason.  I didn’t let a crazy classmate intimidate me into failing a project.  I never backed down when I was being treated unfairly.  And all this I did with a little extra girth.

And now, all grown-up, with my family of big people discovering weight-loss “cures” and slimming secrets, they seem to think that I want that too.  They look at me with judgment – even if they don’t notice it – like they understand what it’s like to live my life and can compel me to a smaller size with a stare.  I’ve always wanted to respond with an eye roll, with a swear word, with a shrug of the shoulders but never could – and now I know why.

20120915_140955Because I hid it too well. 

The fact that I could care less how much I weigh – that the only reason I care is because the other people look at me like I should.  I’ve never been ecstatic about the way I look but I’ve always been comfortable with it.  I don’t shy aware from my reflection in a mirror except on the very blackest of days.  Sure I might want to be thin.  I also want to be a millionaire, be able to eat pancakes again, and have a private jet that would take me wherever I want to go without having to actually “fly” there (so basically a teleporter, yes).  Everyone wants things they know are unreachable – it’s part of what makes us human.  The important part that most people overlook is that you shouldn’t organize your life so you need them to be happy.

I am never going to be a small girl – and there is absolutely nothing wrong with that.

I need to stop treating my body like it’s horrible – it’s not, it’s strong and capable and wondrous – and not buying anything nice or cute because I’m not supposed to like the way I look – I do, every day I find something I like about me and wonder why everyone else can’t see the amazingness that is me.  I need to appreciate it and treat it well and let it LOOK nice.  I need to stop dressing myself in “anything I find that fits” and start dressing like I feel on the inside.  Inside Me has become a kick-ass secret that Outside Me has been trying to hide for decades.

I’ve always had an “I don’t really care” attitude that’s mostly been born of fear.  So many words and images and ideas no one even thought I was paying attention to have shaped me into thinking that the way that I am is somehow flawed.  Not bad exactly just not where we should be.  What’s the point of spending time in the morning putting on make-up and doing my hair – it’s just going to look Eh anyway.  So I didn’t try – literally didn’t expend any effort.  And since I got the reaction I was expecting, I didn’t think anything of it and coasted on by, doing just enough to be a hair above nothing at all.

“People shouldn’t like me based on what I look like on the outside anyway,” I’d say to myself.  But I didn’t like the outside either – all my clothes look the same and boring and say “here’s a girl that doesn’t care.”  But that’s not who I am.  That’s not the statement I want me or my clothes to make at all.  I want them to say “here’s a girl that cares about everything.”

Because I want to be beautiful and happy and, most of all, simply enough. 

But the problem was I was taking all the cues on whether I was these things from the wrong places – from others, from the outside, from strangers I saw in crowds.  Maybe it was a byproduct of my lifelong dream – published author.  It’s a life lived in perpetual conversation – reviews and rejection are par for the course and art is something that is always asking to be judged, for people to have an opinion on.  To move forward I had to harden, buck up, learn not to take things so personally.  Part of me needed to be safe from criticism while the other part needed to learn to accept comments on things I felt were my very identity, look at them objectively, and listen.  The goal can be achieved singularly (I am a published author) but the meaning of it, the reason why I want to be one (to entertain and maybe touch people’s lives, let my words and story find a kindred soul in which to rest) – that requires the others and the outside and maybe even strangers in a 377677_4362391341550_849051725_ncrowd.

Yes, everyone might have an opinion, but right now, today, no one else is allowed an opinion that matters.  The only opinion that matters is mine.

I think I need to go shopping . . .